The talented team of datapreneurs behind Smartlytics Consultancy 


Mostafa Hashem

Managing Director & Lead Consultant

Founder and managing director of Smartlytics consultancy. A serial entrepreneur with a passion for data, track record in building entrepreneurial tech businesses and 10 years of corporate experience working for Vodafone, Oracle and Coventry University.


Lee John

Analytics Consultant

Lee is a talented Analytics consultant with strong passion for data visualisation. Lee has more than 16 years of experience working with the Royal Navy, Siemens and Vattenfall.


Nouran Elshaer

Digital Analyst

Nouran has a strong startup record, working for , Ajwaal LCC and Right Start foundation. Nouran is an expert in Power BI, Data Studio and Google Aanlytics


Mujtaba Govani

Junior Analytics Consultant

Mujtaba is a talented junior consultant with a strong passion for Google Analytics, Tag Manager and Data Visualisation. Muj is also working towards his degree in Marketing from City College London

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Omar Mokbel

Data Engineer

Omar is skilled Data Engineer backed up by a degree in computer science. Omar works on projects related to SQL, Databases, ETL, API's, Azure and AWS.


Ian Atkinson

Data Scientist

When it comes to numbers, Ian is our striker. Ian is our senior data scientist with extensive ML/AI experience backed up by a masters degree in mathematics for real-world systems from the University of Warwick. 


Youssef Dawood

Analytics Consultant

Youssef is a talented Data Scientist with a passion for helping clients win through data. Youssef holds a degree in Media Engineering and Technology with a major in Computer Science. 

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Jamie Brown

Analytics Consultant 

Jamie is a skilled analytics consultant with a passion for data. Jamie works on projects involving Power BI, SQL, Databases, Data Engineering, Excel and VBA.

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Omar Hosny

Analytics Consultant 

Omar is a talented analytics consultant with an Engineering degree. Omar specialises in Data Engineering and Data Visualisation


Temitope Olanipekun

Head of Business Development 

Temitope is a key member of our senior management team,  heading the business development and International sales. Temitope is an expert in building relationships and growing our footprint 

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Ali Mamdouh

Business Development Consultant

Ali is our talented business development consultant, taking care of building our prospects pipeline and engaging with our potential clients across different channels.