The talented team of datapreneurs behind Smartlytics Consultancy 


Mostafa Hashem

Managing Director & Lead Consultant

Founder and managing director of Smartlytics consultancy. A serial entrepreneur with a passion for data, track record in building entrepreneurial tech businesses and 10 years of corporate experience working for Vodafone, Oracle and Coventry University.


Lee John

Analytics Consultant

Lee is a talented Analytics consultant with strong passion for data visualisation. Lee has more than 16 years of experience working with the Royal Navy, Siemens and Vattenfall.


Mujtaba Giovani

Junior Analytics Consultant

Mujtaba is a talented junior consultant with a strong passion for Google Analytics, Tag Manager and Data Visualisation. Muj is also working towards his degree in Marketing from City College London


Nouran Elshaer

Digital Analyst

Nouran has a strong startup record, working for , Ajwaal LCC and Right Start foundation. Nouran is an expert in Power BI, Data Studio and Google Aanlytics

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Ali Mamdouh

Business Development Consultant

Ali is our talented business development consultant, taking care of building our prospects pipeline and engaging with our potential clients across different channels. 


Ian Atkinson

Data Scientist

When it comes to numbers, Ian is our striker. Ian is our senior data scientist with extensive ML/AI experience backed up by a masters degree in mathematics for real-world systems from the University of Warwick. 

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Leon Prince

Analytics Consultant

Leon is a talented analytics consultant backed up by a MSc in Data Science and Computational Intelligence. Leon specialises in Tableau, Power BI and Machine Learning. 


Youssef Dawood

Analytics Consultant

Youssef is a talented Data Scientist with a passion for helping clients win through data. Youssef holds a degree in Media Engineering and Technology with a major in Computer Science. 

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Rana Ezzat

Analytics Consultant 

Rana is a talented analytics consultant with a degree in Computer Engineering. Rana specialises in Digital Analytics, Data Visualisation and SQL. 


Temitope Olanipekun

Head of Business Development 

Temitope is a key member of our senior management team,  heading the business development and International sales. Temitope is an expert in building relationships and growing our footprint