© 2019 by Smartlytics Consultancy. 

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The talented team of datapreneurs behind Smartlytics Consultancy 


Founder and managing director of Smartlytics consultancy. A serial entrepreneur with more than 10 years of corporate experience with extensive data experience helping SME’s, large corporates and public sector clients turn their data into revenue, waste reductions and outstanding customer experiences.

Managing Director

Mostafa Hashem

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I am responsible for bringing our best ideas, innovations, and capabilities to our clients, so that they realise greater impact and value.

Client Success Manager

Kamm Bachu


Nouran has a strong startup record, working for forsetna.com , Ajwaal LCC and Right Start foundation. Nouran is an expert in Power BI, Data Studio and Google Aanlytics

Digital Analyst

Nouran Elshaer


Bina is an analytics consultant backed up by a degree in software engineering from the university of Portsmouth   and a masters in Forensic Computing from Coventry University. She knows how to turn data into actionable insights and databased decisions. Bina is also our Power BI Guru.

Analytics Consultant

Bina Choudury 


Emma takes care of our operations , backed up with 14 years of experience across a range of industries including IT, Airlines, Retail and Manufacturing.

Operations Manager

Emma Crookes


When it comes to numbers, Ian is our striker. Ian is one of our talented data scientist backed up by a masters degree in mathematics for real-world systems from the University of Warwick and a work in progress PhD.

Data Scientist

Ian Atkinson

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Leon is a talented analytics consultant backed up by a MSc in Data Science and Computational Intelligence. 

Analytics Consultant

Leon Prince


Temi is our head of international sales, mainly looking after our business development and growth in Africa. Temi helps us reach clients in new developing markets with high demand for analytics and relatively low supply

Head of International Sales

Temi Tope

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Arif is a web analytics specialist specialising in web and mobile measurement strategy, technical implementation, business transformation and training

Digital Analyst

Arif Ahmed


Nit is an experienced Data analyst and Tableau Developer. Nit supported several large scale analytics project within the Sales, HR and Retail

Data Analyst

Nit Nagbal